EXPERIENCE FROM THE PAST. EXCELLENCE IN THE PRESENT. INNOVATION FOR THE FUTURE.
WE'RE INVESTED IN SECURING YOUR LEGACY & OURS.
CELEBRATING 85 YEARS OF CARING
As Utah’s oldest active life insurance company, we were founded in 1935 by the Ross family. This year marks a milestone as we celebrate our 85th anniversary. Anniversaries are a time to celebrate where we came from and how far we have gone, but they are also to celebrate how we have changed. Our identity has evolved since entering the annuity space; and we will continue our commitment as an adaptable, innovative, and trustworthy insurance company.
Learn More »OUR COMPANY MISSION
Remain an industry leader by:
Providing clean, simple & competitive products for clients,
delivering best-in-class service to agents & business partners,
and propelling the success of our employees.